As the economy tightens, we’ve seen a lot of design firms expressing a stronger interest in how to improve their studio’s online marketing efforts. Of particular interest, we hear a lot of designers asking how to help their web site (or their client sites) rank better in Google search results.
If that’s of interest to you, start with the source. Google has published a free 22-page PDF guide that lists some of the best practices you should use to improve your site’s search results:
Search engine optimization (SEO) is often about making small changes to parts of your website. Individually, those changes might not seem like much, but when combined, they can have a significant impact on your site’s search results.