As the economy tightens, we’ve seen a lot of design firms expressing a stronger interest in how to improve their studio’s online marketing efforts. Of particular interest, we hear a lot of designers asking how to help their web site (or their client sites) rank better in Google search results.
If that’s of interest to you, start with the source. Google has published a free 22-page PDF guide that lists some of the best practices you should use to improve your site’s search results:
Search engine optimization (SEO) is often about making small changes to parts of your website. Individually, those changes might not seem like much, but when combined, they can have a significant impact on your site’s search results.
If you want to attract visitors to your studio’s website (or if you design websites for clients) you really must understand and use Google’s collection of Webmaster Tools. This free service from Google provides you with detailed reports about your website’s visibility on Google, as well as giving you valuable ways to influence how your website appears in search results.
Link: Google Webmaster Tools
In this tip we’ll dig into this powerful resource that is key for harnessing Google as a marketing vehicle for your creative studio. As part of that discussion, we’ll show how you can answer the following questions:
- When was the last time Google indexed your website?
- Are there any bad links or missing pages on your site?
- Does your website’s content reflect your brand and target market?
- Who is linking to your website?
- How can you make your Flash-based site more findable?
- Can you stop Google from indexing photos in your portfolio?
- How do you remove something from Google’s search results?