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Frugal Ways to Spend Before Year End.

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How should nervous, frugal, business owners and creative managers spend money over the next three weeks? This month I’ve found myself in a couple odd year-end planning conversations with clients.

One owner of a large design firm which did very well in 2008 told me her CPA is pressing them to spend some of their pre-tax profits before December ends. A manager of an in-house creative departments has remaining funds in his 2008 budget, and wants to know what purchases will have the greatest impact for their team over the coming year.

Both are justifiably wary about today’s economy, and nervous about what budgets are going to look like next year.

Here is our list of frugal ways you might spend end-of-year dollars, while preparing your company for potentially lean times ahead.

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Tim Pearson
December 7, 2008
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Open InDesign docs in the correct InDesign.

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The cursing has already started. You’ve installed CS4, but most of your studio’s active projects are still in InDesign CS3. Now each time you double-click on an InDesign CS3 document in the Mac Finder, it opens up in InDesign CS4.

InDesignProxy is a free utility that fixes this annoyance by working as a ’stand-in’ for InDesign. Drag any INDD file onto the InDesignProxy application, and it automatically opens your file in the correct version of InDesign.

[Update: Kris Coppieters has provided us a link to InDesignProxy 1.0.5 which allows you to set the Finder to open all INDD files this way automatically. We’ll be updating our tip later today to reflect the new version.]

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Tim Pearson
December 1, 2008
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Google’s Official SEO Starter Guide.

Google-SEO-Guide.pngAs the economy tightens, we’ve seen a lot of design firms expressing a stronger interest in how to improve their studio’s online marketing efforts. Of particular interest, we hear a lot of designers asking how to help their web site (or their client sites) rank better in Google search results.

If that’s of interest to you, start with the source. Google has published a free 22-page PDF guide that lists some of the best practices you should use to improve your site’s search results:

Search Engine Optimization Starter Guide

Search engine optimization (SEO) is often about making small changes to parts of your website. Individually, those changes might not seem like much, but when combined, they can have a significant impact on your site’s search results.

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Tim Pearson
December 1, 2008
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We’re Testing a New Email Template

TipsUpdate.pngOur email tip subscribers will notice the look of our email newsletter changed a lot this week. We’re trying out a new 2-column format, as well as testing a switch over to MailChimp for our email delivery service.

This is the 228th straight week of publishing our weekly tips newsletter, and this is the first time we’ve tested significant changes in our template.

Please bear with us while we work out some of the details. I’d love to hear your feedback and questions in the comments on this post.

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Tim Pearson
December 1, 2008
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Papercraft Turkey Dinner

papercraft-turkeydinner2.jpgAs we head into the shortened Thanksgiving week, we’d like to offer our traditional holiday papercraft project. This delectable roast turkey was found on a Japanese site. We’ve bundled the templates into a single easy-to-download PDF:

Papercraft Turkey PDF

Continue across the jump for links to the original site (with Google translations into English).

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Tim Pearson
November 24, 2008
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Creativetechs Website Update.

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Over the last six months we’ve been poking at a new version of the Creativetechs website. This weekend we finally threw the switch. This is a work in progress, and we’ll be cleaning up details and fixing missing links over the coming week. Please give us a visit:

Link: Creativetechs Website
Link: Creativetechs Tips Blog
Link: Creativetechs Workshop/Webinar Calendar

The new tips blog now supports comments. You can now respond to tips that catch your interest, ask questions, or give us an occasional vote of confidence. We invite you to please say hello.

Tim Pearson
November 24, 2008
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InDesign Frame Fitting Options.

INDD-FrameFittingMenu.png

Most InDesign production artists have a routine they repeat dozens of times a day: Place a graphic into an image frame, and quickly type a keyboard command to fit the graphic to the frame size. It becomes an instinctive keystroke.

Command-Option-Shift-E fits the graphic proportionally.
Command-Option-Shift-C fills the frame with your graphic.

But, no matter how fast your fingers are, there is a quicker way: InDesign’s frame fitting options. Select an image frame, and choose Object > Fitting > Frame Fitting Options. You can preset how you want your graphics to fit when they are placed into that frame. Perfect for catalogs and magazines where large numbers of images are used in existing layout templates. Add this setting to an Object Style and you’ve really got a timesaving technique!

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Tim Pearson
November 17, 2008
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Text Expander Saves Typing and Time.

TextExpander-Example.png

TextExpander 2.5 ($30) isn’t for everyone, but if you find yourself typing on the computer on a daily basis, text substitutions can save you a lot of time. TextExpander automatically expands abbreviated text snippets into predefined words or phrases. It can also run scripts based on what you type. As an example, whenever I type “ctadd” on my Mac, TextExpander automatically replaces that abbreviation with the full Creativetechs mailing address.

Watch some video tutorials to see TextExpander in action, and read a great review at Lifehacker to get a sense of the time-saving possibilities.

Source: This tip inspired by my recent visit to Forget Computers, a Mac IT support company in Chicago, whose team uses TextExpander every day. This write-up also inspired by a tip in the November 2008 issue of Design Tools Monthly.

Tim Pearson
November 17, 2008
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CopyPasteCharacter.com

How do I type the copyright symbol? Or the Apple icon? Or that little cloverleaf on the command key? For the quick answer, bookmark this webpage: www.copypastecharacter.com Call it the poor man’s PopChar. Pull up the web page, copy the character you need, and paste it right into your document. Try it. It really works. […]
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Tim Pearson
November 10, 2008
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Our Review of 4 Email Marketing Services.

EmailServiceProviders.png

We get frequent questions from designers wanting to use HTML email for client projects or their own marketing. Here is our comparison of the four prominent email delivery services on the market today.

  1. Campaign Monitor
  2. MailChimp
  3. AWeber
  4. Constant Contact

Implemented properly, email newsletters are a powerful marketing tool. Financially, they are one of the most cost-effective ways you can keep in front of clients and prospects. We’re seeing more creative studios using email as a core part of their own marketing effort. And we’re seeing a lot of design projects with studios creating email marketing templates for their clients.

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Tim Pearson
November 10, 2008
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