Google-SEO-Guide.pngAs the economy tightens, we’ve seen a lot of design firms expressing a stronger interest in how to improve their studio’s online marketing efforts. Of particular interest, we hear a lot of designers asking how to help their web site (or their client sites) rank better in Google search results.

If that’s of interest to you, start with the source. Google has published a free 22-page PDF guide that lists some of the best practices you should use to improve your site’s search results:

Search Engine Optimization Starter Guide

Search engine optimization (SEO) is often about making small changes to parts of your website. Individually, those changes might not seem like much, but when combined, they can have a significant impact on your site’s search results.There is nothing groundbreaking in this guide. Which is good. SEO isn’t about crafty tricks, or crazy techniques to game the system. Understanding the fundamentals of good SEO is important for any designer who makes a living designing or working on client websites.

Several months ago we published a short SEO Guide for Graphic Designers that provided a short list of fundamentals to focus on. This guide from Google provides more detail and expands into a few more areas than our short post, but the fundamentals remain largely unchanged.

Speaking of fundamentals. This encouraged me to look back on my own review of Growing Your Business with Google by Dave Taylor over two years ago. The philosophy and specifics of how to design a search engine-friendly web site have not changed much since that book was published.

Source: This tip inspired by Managing Your Google Brand, a 2-hour evening talk I’m giving on December 8th at the Luminous Works Schoolhouse in Seattle’s Ballard neighborhood. If you are a designer in the Seattle area, I’d love to see you there. Every designer who creates web pages for clients should know this information.


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I am a newbie in the field of seo and and now i am very much inspired and have a clear vision for my future in this arena known as SEO. Also any information about the search engine “king” google, only going to brightens our skills.

kampanye damai February 17, 2009

Very nice information. Thanks for share.Look forward to reading more from you in the future.

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I stumbled on your blog on google and after reading a few of your other posts, I’ve decided to add your rss to my Google News Reader.

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Rob Onishea May 7, 2010

Really nice blog… I dinn’t know that even we can play around with comments…

Christoper Weyand June 17, 2010

Many thanks. I am constantly keen on items and information on website search engine optimization. You don’t know where you will discover innovative strategy (well, new to me at least). Although there will almost always be general Search engine optimization techniques, just a little adjustment here and there, and your website will receive best search rankings. If you use WordPress having the right plug ins along with a good quality premium theme will help your Seo. It is also important and vital to keep up to date with the changes in search engine algorithms.All the best

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Evelynn Villafane September 10, 2010

Awesome post, This has helped me so much with my seo learning! I continue to learn a lot from your blogs.

Judy Kersh September 30, 2010

Hey Nice post! Simply curious, how effective is search engine optimization in terms of selling an offline product or service. I see pages all the time that promote a web based mostly product (e book, and so forth), but when I want to promote say a fitness club – is the net an effective method to do that? Do you know of any examples of this? Anyway, thanks in advance for any help. 🙂

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