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Nightingale, Hobby, Jarvis, Q&A.

This is the fourth of a 4-part transcription of the video Making the Web Work for You. Featuring an extended conversation on blogging and social media with three influential leaders in the Photography community: David Nightingale (Chromasia), David Hobby (Strobist), and Seattle’s own Chase Jarvis (Chase Jarvis’ Blog).

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Tim Pearson
December 12, 2008
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Chase Jarvis on Blogging & Videos.

chasejarvis-web.png

This is the third of a 4-part transcription of the video Making the Web Work for You. Featuring an extended conversation on blogging and social media with three influential leaders in the Photography community: David Nightingale (Chromasia), David Hobby (Strobist), and Seattle’s own Chase Jarvis (Chase Jarvis’ Blog).

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Tim Pearson
December 12, 2008
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David Hobby (Strobist) on Blogging.

strobist-web.png

This is the second of a 4-part transcription of the video Making the Web Work for You. Featuring an extended conversation on blogging and social media with three influential leaders in the Photography community: David Nightingale (Chromasia), David Hobby (Strobist), and Seattle’s own Chase Jarvis (Chase Jarvis’ Blog).

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Tim Pearson
December 12, 2008
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David Nightingale on Photo Blogging.

chromasia-web.png

This is the first of a 4-part transcription of the video Making the Web Work for You. Featuring an extended conversation on blogging and social media with three influential leaders in the Photography community: David Nightingale (Chromasia), David Hobby (Strobist), and Seattle’s own Chase Jarvis (Chase Jarvis’ Blog).

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Tim Pearson
December 12, 2008
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The Big P in InDesign’s Control Panel.

InDesign-Big-P-Animation.gif

About halfway across InDesign’s Control panel is a big P surrounded by brackets. When a you select an object that has been rotated, flipped or skewed, that P changes. It rotates at an angle matching the object. If the object has been flipped, it turns to an outline. It also leans to match an object that has been skewed.

What I don’t know is why Adobe picked a P. Got a guess? Leave a comment:

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Tim Pearson
December 7, 2008
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Frugal Ways to Spend Before Year End.

December-Coins.jpg

How should nervous, frugal, business owners and creative managers spend money over the next three weeks? This month I’ve found myself in a couple odd year-end planning conversations with clients.

One owner of a large design firm which did very well in 2008 told me her CPA is pressing them to spend some of their pre-tax profits before December ends. A manager of an in-house creative departments has remaining funds in his 2008 budget, and wants to know what purchases will have the greatest impact for their team over the coming year.

Both are justifiably wary about today’s economy, and nervous about what budgets are going to look like next year.

Here is our list of frugal ways you might spend end-of-year dollars, while preparing your company for potentially lean times ahead.

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Tim Pearson
December 7, 2008
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Open InDesign docs in the correct InDesign.

InDesignProxy-Diagram.png

The cursing has already started. You’ve installed CS4, but most of your studio’s active projects are still in InDesign CS3. Now each time you double-click on an InDesign CS3 document in the Mac Finder, it opens up in InDesign CS4.

InDesignProxy is a free utility that fixes this annoyance by working as a ’stand-in’ for InDesign. Drag any INDD file onto the InDesignProxy application, and it automatically opens your file in the correct version of InDesign.

[Update: Kris Coppieters has provided us a link to InDesignProxy 1.0.5 which allows you to set the Finder to open all INDD files this way automatically. We’ll be updating our tip later today to reflect the new version.]

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Tim Pearson
December 1, 2008
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Google’s Official SEO Starter Guide.

Google-SEO-Guide.pngAs the economy tightens, we’ve seen a lot of design firms expressing a stronger interest in how to improve their studio’s online marketing efforts. Of particular interest, we hear a lot of designers asking how to help their web site (or their client sites) rank better in Google search results.

If that’s of interest to you, start with the source. Google has published a free 22-page PDF guide that lists some of the best practices you should use to improve your site’s search results:

Search Engine Optimization Starter Guide

Search engine optimization (SEO) is often about making small changes to parts of your website. Individually, those changes might not seem like much, but when combined, they can have a significant impact on your site’s search results.

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Tim Pearson
December 1, 2008
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We’re Testing a New Email Template

TipsUpdate.pngOur email tip subscribers will notice the look of our email newsletter changed a lot this week. We’re trying out a new 2-column format, as well as testing a switch over to MailChimp for our email delivery service.

This is the 228th straight week of publishing our weekly tips newsletter, and this is the first time we’ve tested significant changes in our template.

Please bear with us while we work out some of the details. I’d love to hear your feedback and questions in the comments on this post.

Craigs-Signature.gif

Tim Pearson
December 1, 2008
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Papercraft Turkey Dinner

papercraft-turkeydinner2.jpgAs we head into the shortened Thanksgiving week, we’d like to offer our traditional holiday papercraft project. This delectable roast turkey was found on a Japanese site. We’ve bundled the templates into a single easy-to-download PDF:

Papercraft Turkey PDF

Continue across the jump for links to the original site (with Google translations into English).

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Tim Pearson
November 24, 2008
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