If you are looking for a good way to get a handle on various online social marketing tools, there is no better place to start than with these short "Plain English" videos from Common Craft:
Video: Social Media
Video: Social Bookmarking
Video: Social Networking Sites
Full Archive: The Common Craft Show.
These videos are created by Lee LeFever in Seattle and provide some of the best, jargon-free explanations you are going to find for today’s various online marketing tools.
Next week, April 29, I’m giving a luncheon talk for the Seattle Graphic Artist Guild showing how creative professionals and freelancers can use online social marketing tools to attract work in today’s economy.
Done effectively, online social marketing can become a powerful business tool. Done poorly it can be a draining, embarrassing (or invisible), waste of time. Expect an honest conversation about the fundamentals of what does and doesn’t work.
To Register: Seattle Guild Registration Website.