Every graphic designer who earns part of their living designing websites should be required to read at least chapter 14 of Dave Taylor’s book Growing Your Business with Google.
Tip: Copywriters who want to learn to craft search engine-friendly copy should read this book too.
Craig’s note: That’s my own copy shown at right. I read it on vacation in early 2006 while we were planning our own CreativeIQ blog. I thought I knew a fair bit about web design. The dozens of post-it notes and highlighted sections are a testimony to how much I was missing about designing sites that work well with search engines.