If you want to attract visitors to your studio’s website (or if you design websites for clients) you really must understand and use Google’s collection of Webmaster Tools. This free service from Google provides you with detailed reports about your website’s visibility on Google, as well as giving you valuable ways to influence how your website appears in search results.

Link: Google Webmaster Tools

In this tip we’ll dig into this powerful resource that is key for harnessing Google as a marketing vehicle for your creative studio. As part of that discussion, we’ll show how you can answer the following questions:

1. When was the last time Google indexed your website?
2. Are there any bad links or missing pages on your site?
3. Does your website’s content reflect your brand and target market?
4. Who is linking to your website?
5. How can you make your Flash-based site more findable?
6. Can you stop Google from indexing photos in your portfolio?
7. How do you remove something from Google’s search results?