Upgrade Guide (2025): iPhone 13 Pro, iPhone 14 Pro, and iPhone 15 Pro → iPhone 17 Pro, iPhone 17, or iPhone Air

TL;DR (the quick call):

iPhone 17 Pro for doers—field teams, PMs, marketing/content. Best optics (main + ultra‑wide + telephoto), macro‑style close‑ups, and the strongest endurance.
iPhone 17 for general staff—dual‑camera (main + ultra‑wide), ProMotion, modern radios, and lower TCO.
iPhone Air for executives/travelers—the thinnest, lightest iPhone; single rear camera, eSIM‑only, tightest battery margin of the three.

Recommendation: Upgrade—preferably to 17 Pro; 17 is a strong value.

Why 17 Pro: Massive jump in camera flexibility, better endurance (~33 hrs), and the current AI feature set—ideal for documentation and scanning workflows.
Why 17: Keeps dual‑camera and ProMotion at a lower TCO; great for most staff.
When Air: Only if thinness is #1 and camera versatility is not. (Single lens; eSIM‑only; tightest battery).

Recommendation: It depends on role and battery expectations.

Go 17 Pro if you want more endurance (~33 hrs) and a 6.3″ display, plus refined optics.
Go 17 to reduce costs while keeping dual‑camera and ProMotion for staff.
Go Air only if ultra‑thin/light is the priority and you accept a single camera and tighter battery.
Otherwise: Keep 14 Pro if needs are met and you don’t urgently need the new endurance or display size.

Recommendation: Most can wait—unless you want specific improvements.

Reasons to jump to 17 Pro: Improved endurance/thermals; 6.3″ display.
Reasons to pick 17: Lower cost while retaining smooth display and a solid dual‑camera for general staff.
Reasons to pick Air: Only if ultra‑thin is a must and you rarely need UW/telephoto.
Reasons to stay: You already have strong optics and AI support; ROI often favors another cycle for fleets.

Current	Upgrade to 17 Pro	Upgrade to 17	Switch to Air	Stay
13 Pro	Yes – best jump in camera + endurance	Good – value for staff	Only for thinness	—
14 Pro	Maybe – if you want battery + 6.3″	Good – cut cost, keep dual‑camera	For ultra‑thin (accept trade‑offs)	OK if needs are met
15 Pro	Maybe – if specific reasons	Maybe – for value fleets	Rare – thinness only	Good – many can wait

Procurement & IT notes:

eSIM‑only (Air; likely 17/Pro in many regions): ensure you have a clear eSIM/roaming SOP (issuance, rotation, retirement).
Zero‑touch: Use Apple Business Manager + MDM (Jamf/Kandji/Addigy/Intune) to supervise, enforce policies, and accelerate cutover.
Camera‑centric workflows: If teams scan/verify/document, prioritize multi‑lens devices.

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