Seth Godin has posted some eye tracking test results for Squido — a web service he helped found that allows individuals create and maintain specials “lens” that focus on particular content.
You can view the raw unedited results in this YouTube video, or jump over to Seth’s full blog entry “What I learned from eye tracking” and read his takeaways and thoughts.
The blue dot shows where a user is focusing their eyes. It it interesting to watch how different users visually scan through a page and decide what to click on next.
I find this video fascinating to watch. I’m attracted to the idea of eye tracking. It is an expensive service, but if you design and maintain a valuable website eye tracking can yield some important information about how people interact with your design.
This example project was created by Etre. You can also watch a short 2-minute video that shows how eye tracking studies work.