Time for New iPads!
In its “Time Flies” special event on September 15th, Apple cleared the decks of some secondary releases to make room for the anticipated unveiling of the iPhone 12 in a few weeks. Secondary though these products may be compared to the iPhone, the new Apple Watch Series 6, Apple Watch SE, fourth-generation iPad Air, and eighth-generation iPad are nothing to sneeze at.
Apple also announced a new subscription service, Apple Fitness+, and three discounted Apple One bundles of its subscription services.
Lastly, Apple said that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 would ship on September 16th, and they did indeed. We’ll have more about those releases soon, but we recommend that you wait at least a few weeks before updating the devices you rely on. Although the betas have been pretty stable, nasty bugs may surface as millions of users start using the new operating systems.
On the iPad side of things, Apple’s first announcement was the simplest. The new eighth-generation iPad replaces the previous seventh-generation model and sports only a single change. Instead of the 4-core A10 Fusion processor in last year’s model, the new iPad relies on the 6-core A12 Bionic processor. It promises up to 40% faster CPU performance and twice the graphics performance of the seventh-generation iPad. Otherwise, it retains the 10.2-inch Retina display, capable cameras, and support for the first-generation Apple Pencil ($99) and Smart Keyboard ($159). Its price also remains the same, starting at $329, with education pricing for a broadly defined set of individuals at $309 and education pricing for institutions at $299.
New iPad Air
More interesting is the new fourth-generation iPad Air. The third-generation iPad Air was essentially a stripped-down version of the older 10.5-inch iPad Pro, and the fourth-generation model continues that trend with the current 11-inch iPad Pro. The new iPad Air features the same squared-off design, full-screen display, and 12-megapixel rear camera, and it has an almost identical form factor. It’s compatible with the second-generation Apple Pencil ($129) and both the Magic Keyboard ($299) and Smart Keyboard Folio ($179). Finally, it swaps the traditional Lightning port for the USB-C port also used by the iPad Pro.
However, the new iPad Air also features Apple’s newest chip—the A14 Bionic—and eliminates the need for a Home button by building a Touch ID sensor into the top button. That clever approach lets Apple reduce the size of the bezels around the screen while avoiding the cost of the TrueDepth camera necessary for Face ID and simultaneously making the iPad Air easier to use for those wearing masks.
The new iPad Air with 64 GB of storage starts at $599 for Wi-Fi–only models and $729 for cellular-capable models. Bumping the storage to 256 GB adds $150 to the price. It’s available in five colors: space gray, silver, rose gold, green, and sky blue.
Remember, if your business has a Custom Apple Store, you can get a slight discount on these devices, and you can allow your employees to purchase from the store with that discount as well. It’s a nice perk. If you don’t have a custom store, reach out and we’ll get you set up.