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September 26, 2017

Apple’s iPhone X— Is It Worth the High Price?

The annual launch of the new iPhone lineup is here, and the inclusion of iPhone X may seem a bit confusing.

Learn why Apple may have chosen to use this unique name for its newest iPhone.  

Apple iPhone

It’s no longer a secret. Since a leak just days before the official release, people have known this year’s annual iPhone release will be something special. Apple’s not only launching iPhone 8 and iPhone 8 Plus on September 23, but will offer an additional option which is a mysterious and radical departure from the look of their previous iPhone. Apple calls this new phone, iPhone X. “X” as in the Roman numeral ten. Wait! Is Apple really calling it iPhone 10? What happened to iPhone 9?

Is This Just an Apple Marketing Ploy?

It’s almost impossible to know for sure what to expect from a company like Apple. They’ve had a history of blazing their own trail for everyone else to follow. However, with the launch of the iPhone X, Apple is closely following in the footsteps of another computer giant, Microsoft.

Microsoft famously chose to skip Windows 9, and jump straight from Windows 8 to Windows 10. There was an immediate backlash when this happened, with people accusing Microsoft of trying to use the double-digit version number to convince reluctant Windows users to cough up the cash for an upgrade. Is the odd name choice just Apple’s attempt to get fans to buy a new phone when there isn’t a compelling need to do so?

On the one hand, the official reason for the odd naming convention is that it’s a tribute to the iPhone’s 10th anniversary. While this may be part of the reason, I can’t believe there isn’t something else going on here. Anyone who’s been following the release of new iPhones in recent years (which is probably most people) will notice that the S version is missing from the iPhone 8 lineup. This probably isn’t an oversight, but a measured response to this year’s release of the Galaxy S8 from Samsung. Perhaps Apple wants to avoid confusion of their iPhone model with a competitor’s.

On the other hand, a few critics hold the improbable belief that by calling the new iPhone design X, Apple is attempting to play off the word “exclusive” to create a psychological need for early adopters to purchase it. What’s more likely is that Apple wanted to add a little more cache to this unique model, and the special naming convention let them deviate from the iPhone’s normal look without creating any additional expectations for future iPhones.

Of course, there’s an even more practical reason why the marketing gurus at Apple could have called the new phone X. With a price point well above the cost of other iPhones, the one-off name lets them charge a higher price without appearing too greedy.

Apple may also be engaging in one of its favorite marketing techniques called “price anchoring.” Since the entry-level iPhone cost $999, a price that’s significantly more expensive than the $699 for the most basic iPhone 8 (and makes the iPhone 8 Plus a downright bargain at only $799), this technique of offering a higher-priced version makes it seem more affordable by comparison.

What Makes the iPhone X Special?

So, is the iPhone X worth $999? The answer to this important question is yes, but only if you count yourself among the most ardent Apple supporters, and you have the cash to spare. iPhone X needs a bit of magic to assuage some of the guilt of buying it. Fortunately, the new model delivers a good amount of sparkle with its new look and capabilities.

The biggest change you’ll notice is that the screen takes up almost all the real estate on the front of the phone. Almost, but not all. Apple did away with the Home button on the bottom of the phone and stretched the screen to fill up much of the front. The screen is quite large at 5.8″. However, despite what some people claim, iPhone X is not bezel-less. But, it’s Apple’s first OLED screen and has a 2436 x 1125 resolution which is impressive.

One of the most anticipated features of the iPhone X is Face ID which allows you to unlock it by simply smiling at the camera. This is a new technology for iPhone, and despite its failure to function at the introductory presentation, Apple assures everything will work fine upon the launch. Plus, the rear-facing camera offers a 12-megapixel rear camera with dual optical image stabilization that allows for wide-angle and telephoto photographs. The camera also has options to take better selfies using Portrait mode and offers TrueDepth, which helps the camera analyze up to 50 muscles in a user’s face to allow for some fun animation possibilities.

The same A11 Bionic chip with 64-bit architecture powers the iPhone X, which powers the iPhone 8 and 8 Plus as well. And, the iPhone X runs on the brand-new OS 11 and works with Qi chargers, to allow for wireless charging capability—Another great feature.

As someone who’s always interested in new technology, the new iPhone X is intriguing, but I don’t know if I see myself spending the money to buy this model. However, for people who spend a lot of time with their phones, and might regret purchasing one of the iPhone 8 models, I think it would be a reasonable purchase.

September 26, 2017
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September 18, 2017

Did You Miss All The Great News From Apple?  

Apple’s latest release party included a new iPhone 8, 8 Plus and X.  Get the details on new features such as augmented reality, wireless charging, and facial recognition. 

Apple News

Ready for your closeup? Apple is betting that millions of Americans are willing to shell out a whopping $999.00 for the iPhone X, which comes standard with image unlock so you’ll never have to enter a passcode again. This is only one of the several announcements at the recent Apple unveiling that included the upcoming iOS 11, a 4K Apple TV, an LTE Watch and the iPhone 8 and 8 Plus.

While there were some “Wow!” moments onstage, the biggest moments may be the wireless charging of the iPhone 8 and X models, and the insider view of the futuristic-looking new Apple Campus that includes the Steve Jobs Theater.

Apple’s Love of Media

Apple has a long history announcing new products, redesigns, and upgrades in September. Apple’s marketing teams create a buzz that leads up to the “big reveal” in a way that encourages speculation and free media attention that most organizations would love to have. From the initial announcement of the iPhone in 2007 to the iPhone X announcement in 2017, these annual announcements are now live-streamed and widely anticipated by Apple fanboys and girls around the globe.

The iPhone 8 and 8 Plus

You might think that the iPhone X would seriously overshadow any other new release, but the iPhone 8 and 8 Plus are solid offerings in their own right. The incremental improvements made to the iPhone 7 included an improved Retina Display that provided a wider range of viewing angles, and True Tone technology that automatically balances the white portions of an image based on your surroundings. These subtle changes aren’t the real news–The screaming fast processor speed is what stopped the (virtual) presses.

The new generation of iPhones is expected to take handheld gaming to a new level with 3D elements rendering in real time. One other interesting tidbit is something that Apple fans have been waiting for: wireless charging. The Qi standard for charging pads was adopted by Apple, which was a good move considering the number of Qi charging units already deployed around the world.

The Apple Watch—Series 3  

Apple Watch aficionados have long been frustrated with the need to maintain a link between their Watch and iPhone. However, all this goes away with the reveal of Apple’s new Watch with cellular capability. The new device will have built-in LTE functionality that’s compatible with all major carriers: AT&T, Sprint, Verizon and T-Mobile in the U.S.—And will carry an affordable add-on cost to your current connectivity plan.

Upgrades include the ability to hear Siri directly through the speakers, a water-resistant mechanism for swim tracking, and an onboard GPS. A barometric altimeter allows for step tracking, something that exercise enthusiasts found lacking in previous versions of the Watch. Fortunately, these upgrades have been built into a form factor that’s not significantly larger than the current version. Updates to the WatchOS are anticipated with version 4 in the coming months that will bring additional functionality tweaks and some new watch faces.

Original Content: 4K Apple TV

Apple TV continues to gain mainstream adoption as consumers make the switch from traditional cable television to on-demand options. The new 4K Apple TV provides a speedier interface that allows for streaming of high-density content. However, it’s important to note that users will only be able to see 4K if their viewing device is outfitted for that type of display.

This update helps Apple get ready for a new era of original content creation, and delivery meant to directly compete with Netflix and other online viewing services. The Apple team’s $1 billion pledge towards producing and procuring original content in 2018, means it will be an exciting year for viewers.

Augmented Reality

One of the most exciting new announcements was the augmented reality functionality that’s coming with the iPhone 8, 8 Plus and X. A range of demos provided engaging viewing at the event, with everything from sports to gaming – and with high-quality virtual graphics overlaid on images of the real world.

The new ARKit aims to encourage developers to take full advantage of the new augmented-reality features—And game houses and others are jumping on board to open portals into virtual worlds. The revolutionary part of this announcement is that it will take augmented reality out of the world of the few (think Google Glass), and into the hands of anyone with a recent version of the iPhone.

Want to learn more about how you can leverage new technology at your business? Contact {company} by calling {phone} or via email at {email}. Our friendly advisors will work with you on BYOD strategies, security and IT-optimization techniques.

September 18, 2017
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September 13, 2017

What’s New in macOS 10.13 High Sierra and Its Main Apps

Although Apple’s eye-catching Desktop image of the High Sierra mountains makes it easy to confirm that your Mac is running High Sierra, the most noteworthy new features are invisible! These changes are aimed at improving your Mac’s performance. But, don’t worry that there’s nothing new in High Sierra to play with—you’ll find plenty to do in Apple’s apps, and we’ll share our favorite features below.

Apple’s invisible, under-the-hood changes modernize the Mac. The new APFS file system significantly improves how data is stored on your disk. It replaces the HFS+ file system, which dates from the previous century. You’ll notice the switch to APFS when you look up the size of a selected folder or duplicate a large file because the operation should run much more quickly. APFS also provides better FileVault encryption and reduces the chance of file corruption.

Also new is HEVC, a new video compression standard that will let videos stream better and take up less space on your drive, and HEIF, an image format that boasts significantly better compression to keep photos from overwhelming your drive. HEVC and HEIF have other advantages too, but they’re so embedded into High Sierra (and iOS 11) that all you’ll notice is more space. When you drag images and videos out of Photos, they’ll come out in familiar formats suitable for sharing.

 

Photos 3

In Photos, it’s now easier to browse your photos from the always-on sidebar on the left side of the window. Photo editing is also more streamlined, with the Edit screen now separated into three tabs: Adjust, Filters, and Crop.

You can now edit Live Photos! Look at the bottom of the Adjust tab for controls for picking any frame as the static “key” frame, trimming the video, and applying special effects. The most interesting effect blurs the Live Photo by turning the 3-second mini-movie into a single long exposure.

Those who are into tweaking photos by hand should check out the new Curves and Selective Color options on the Adjust tab. Or, if you’d prefer that your Mac do the heavy lifting, try the new filters on the Filters tab.

Our favorite new feature is more of a fix—when you train Photos to match faces with names, that training will now sync through iCloud Photo Library to your other Apple devices. About time!

Finally, for serious photographers, Apple has at long last brought back round-trip editing of a photo in an external app, like Pixelmator or Photoshop.

 

Safari 11

A new Websites tab in Safari’s preferences lets you specify Web sites that should always open in Safari’s clutter-reducing Reader View, blocks some ads and auto-play videos, lets you set the zoom level on a per-site basis, and more. We like to tweak these options for the current Web page by choosing Safari > Settings for This Website to open a popover with the necessary controls.

And in the “Thank you, Apple!” category, Safari now offers Intelligent Tracking Protection (ITP), which limits advertisers’ cross-site tracking of where you’ve been online.

 

Notes 4.5

Notes now offers a capable Table feature and a handy File > Pin Note command that puts the selected note at the top of its list rather than listing it by order last edited. Neither feature is earth shattering, but we’re enjoying both already.

 

Mail 11

Behind the scenes, Mail gets a welcome change you probably won’t notice—according to Apple, message storage now takes 35% less space.

More obvious is how Mail revamped its behavior in full-screen view. Instead of the message-composition area overlapping most of the Mail window, the screen splits, and your new message appears at the right. This layout simplifies viewing an older message while drafting a new one.

FaceTime 4

A fun new FaceTime option is taking a Live Photo of your call. It’s a perfect way to record mini-movies of far-away relatives. If the person you’re chatting with allows Live Photos in FaceTime’s preferences, hover over the FaceTime window to see and then click the round Shutter button.

 

Spotlight

Spotlight isn’t exactly an app, but it lets you search for anything on or off your Mac. Click the magnifying glass icon at the right of your menu bar—or press Command-Space bar—to start, and then enter your search terms. New in High Sierra, you can enter an airline flight number to see oodles of flight-related info.

High Sierra won’t radically change how you use your Mac, but we’re in favor of anything that makes our Macs run faster and keeps our drives from filling up so fast. Should you upgrade? Yes. When? That’s another story.

Twitter: Find out what we like about the Mac’s new operating system, macOS 10.13 High Sierra.

Facebook: Find out what’s cool in macOS 10.13 High Sierra and which new features we’re most enjoying in Photos, Notes, Mail, and FaceTime.

September 13, 2017
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September 13, 2017

Why iOS 11 Is the Most Important Version Yet for iPad Users

Apple has long argued that you can use the iPad for productivity but hasn’t backed that claim up with the necessary features in iOS. Until now, that is, with the new iPad-centric capabilities of iOS 11. These changes mean that an iPad running iOS 11 is more like a Mac, and that’s a good thing for those who want to do real work with their iPads.

 

Dock and Multitasking

The new iOS 11 Dock is easy to find at the bottom of the Home screen, just like before. But it’s better and more Mac-like than before—the left side shows apps or folders you’ve placed there by dragging them on (no need to touch and hold until icons shake anymore!) while the right side helps you get around more quickly by displaying recently used apps and any Handoff apps from your other Apple devices.

Most importantly, you can now view the Dock within any app, without the contextual shift of returning to the Home screen as in previous iOS versions. Just swipe up slightly from the bottom of the screen in any app, and the Dock appears so you can switch apps with a single tap right away.

Or—this is fabulous!—drag the app where you want to go up from the Dock to open it in Slide Over or Split View. Now you can work back and forth between two apps at once on the same screen.

 

Control Center and App Switcher

Switching apps with the Dock like you do on the Mac is easy, but when you invoke the App Switcher by swiping up to see the Dock and then continuing to swipe up (or by double-pressing the Home button or swiping up with four fingers), it now shows large thumbnails of the four most recent apps (or Slide Over or Split View screens) and the new Control Center. Tap one to switch to it.

Remember that you can customize the buttons that appear in Control Center—visit Settings > Control Center > Customize to make it look the way you want.

 

Drag and Drop

With iOS 11, Apple finally brought drag and drop to the iPad! Touch and move text, graphics, or files between apps—you can even pick up an item with a finger and use your other hand to reveal the Dock and switch to your destination app before dropping the data.

Use this maneuver in situations where you would previously have used copy and paste or the awkward Share sheet—or just given up! Practice a few times to accustom yourself to the two-handed process.

 

Files

Just like the Mac, the iPad now provides a single place to browse and open all your files, and you can open a file with a single tap. All this goodness happens in the new Files app, which replaces the iCloud Drive app with a broader view of your files, providing access not just to iCloud Drive, but also to files on your device and in other cloud sharing services like Dropbox and Google Drive. (To add a sharing service whose app you’ve installed, tap Edit in the left-hand Browse panel).

 

Keyboard Flick

On iPads other than the 12.9-inch iPad Pro, iOS 11 simplifies typing on the virtual keyboard. You can now type numbers and many punctuation characters by swiping down on the appropriate key, rather than switching keyboards. Swipe down to see the key turn gray and show only the desired number or character, and then lift your finger.

 

Apple Pencil

In iOS 11, the iPad Pro’s Apple Pencil becomes even more useful. Want to start a note? Just tap the Lock screen and start writing. Want to search your handwritten notes? Pull down on the Notes list to type your query, and Notes will find handwritten terms.

A new scanning feature in Notes makes it easy to bring a paper document into the iPad, where you can sign it with the Apple Pencil and send it on its way. We also like the new Instant Markup feature that lets you write on a PDF or screenshot easily—tap the Pencil icon at the upper right of the screen to start writing and to access the controls for color and tip below.

With iOS 11, Apple has finally acknowledged that the iPad needs its own features to be a productivity machine—it’s not just an iPhone with a larger screen. With a little practice, you can be using an iPad, particularly an iPad Pro, for all sorts of serious tasks like email, word processing, Web research, and more.

Twitter: With iOS 11, Apple has finally given the iPad the productivity features that it needs to shine. Learn more at:

Facebook: If you’ve been wanting to do more with your iPad, you’ll want to install iOS 11 right away, since its new iPad-specific features go a long way toward making Apple’s tablet a productivity workhorse.

September 13, 2017
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September 13, 2017

7 Great New Features in watchOS 4

With watchOS 4 now arriving on Apple Watch users’ wrists, it’s time to make sure you aren’t missing out on any of the important features—and to share a few tips for how to use them. watchOS 4 works on all Apple Watch models, even the original Apple Watch. It does require iOS 11, so if you’ve been using your Apple Watch with an iPhone 5 or 5c, you’ll need to stick with watchOS 3 until you get a new iPhone.

 

#1: Dock Scrolls Vertically instead of Horizontally

Press the side button to see the Dock, and you’ll notice that it now scrolls vertically—this makes sense since one of the ways to scroll it is by turning the digital crown. You can now arrange Dock items (using the Watch app on your iPhone) based on either your favorites or which Dock items were used most recently.

 

#2: Useful and Fun Watch Faces

The new Siri watch face doesn’t add new speech capabilities, but it does show timely information, pulling in personal details and suggestions from apps such as Calendar, Reminders, and Photos. It also shows Now Playing controls when you’re playing audio on your iPhone, along with Apple News headlines and stock tickers. We liked it more after customizing its Data Sources in the iOS Watch app.

When you want something whimsical on your wrist, there’s now a Toy Story face. Or, try the trippy new Kaleidoscope face that changes slowly as time goes by—you can speed it up by turning the digital crown.

 

#3: App List Supplements Icon Cloud

The App screen’s icon cloud looks impressive, but it can be challenging to locate and tap a specific app. We’re appreciating the new List view, accessed by force-pressing the App screen, which displays apps alphabetically.

 

#4: Flashlight on Your Wrist

Swipe up to find and tap the new Flashlight button in Control Center, which turns the screen bright white. Swipe left to access a flashing option, designed to make you more visible at night while walking or running. Press the side button or digital crown to turn the flashlight off.

 

#5: More Fitness Encouragement and Options

The Activity app is now more chatty and will make suggestions in the morning to inspire you. It will also remind you at night if you are close to closing a ring.

Apple gave the Workout app some attention, too. Starting a workout is easier than before: it now requires only one tap, Do Not Disturb turns on automatically, and your default playlist can even start playing. With the workout underway, you can now switch easily to a different workout type (swipe right and tap the + button), and see a multi-workout analysis at the end of the entire session.

Swimmers using an Apple Watch Series 2 or 3 can now track sets and rests, pace for each set, and distance for each stroke type. Apple also has added a High Intensity Interval Training workout type.

Finally, your Apple Watch can connect with some gym equipment, like ellipticals and indoor bikes, allowing it and the machine to share data. Look for an NFC label on your machine, and tap it with your watch.

 

#6: Multiple Playlists On the Go

The Apple Watch is great for playing tunes to AirPods while you work out, but with watchOS 3 you were limited to just one playlist. With watchOS 4, you can sync multiple playlists and albums via the Music settings in the iOS Watch app. Plus, for Apple Music subscribers, your automatically generated favorites mixes can sync automatically.

 

#7: More App Enhancements: Phone, Timer, and Camera

Other apps also receive improvements in watchOS 4. You can dial phone numbers manually with a new keypad in the Phone app. Timer now has a Repeat button, so you can repeat a timer with a single tap. And the Camera app offers some new remote options, including support for starting and stopping videos.

All-in-all, watchOS 4 is a solid upgrade, and the changes will make your Apple Watch both more useful and easier to use.

Twitter: watchOS 4 brings interface changes and new features, but not all are obvious. Today’s article explores what’s new.

Facebook: Make sure you aren’t missing out on the best new features of watchOS 4!

September 13, 2017
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September 13, 2017

The Top Features You’ll Want to Try in iOS 11

Even if you’re not buying a new iPhone this year, you can still enjoy a hefty dose of “New and Improved!” with Apple’s iOS 11, which provides a host of new capabilities. Hold on tight, there’s a lot to cover, and we have another article coming about the iPad-specific changes in iOS 11.

 

Getting Started

After you install iOS 11, you’ll notice a few things right off. Dock icons no longer have names, and many Apple apps now have the bold text design Apple brought to the Music and News apps in iOS 10.

Although the new Automatic Setup feature won’t help you today, when you next get a new iOS device, it can transfer many settings from an older iOS 11 device automatically. Similarly, the new Share Your Wi-Fi feature lets you send your Wi-Fi network’s password to another iOS 11 device that tries to connect.

You may not need a new iPhone or iPad anyway, since iOS 11 can help you recover precious space. Choose Settings > General > iPhone/iPad Storage and you can offload unused apps (while keeping their settings and data), delete old Messages conversations automatically, and see how much space each app consumes. Deleting music from the Music sub-screen (tap Edit) will help too.

 

Special Screens

Apple redesigned Control Center, which most people still get to by swiping up from the bottom of the screen (iPad users keep swiping up after the Dock appears, and iPhone X users will have to swipe down from the right-hand top of the screen). It’s back to a single page of icons, and you can access additional options by pressing and holding on any set of controls. Even better, you can add (and remove) controls in Settings > Control Center > Customize Controls. 

The Lock screen is all you’ll see while in the car by default now, thanks to the Do Not Disturb While Driving feature. It blocks notifications and prevents you from using your iPhone while at the wheel, all while auto-replying to people who text you. Calls still come through to your car’s Bluetooth system, and texts from people designated as favorites can break through the texting cone of silence. Passengers can disable Do Not Disturb While Driving easily from a notification on the Lock screen.

 

Smaller Changes and App Updates

A few smaller changes that you’ll appreciate include:

  • Siri sounds more natural, can do translations, and uses on-device learning to understand you better and provide more useful results.
  • On an iPhone, a new Emergency SOS feature will call 911 and notify your emergency contacts of your location after you press the Sleep/Wake button five times quickly and swipe the Emergency SOS button. Tap Settings > Emergency SOS to set this up.
  • The password auto-fill feature now suggests stored login information for many apps right from the QuickType bar above the keyboard—manage this in Settings > Accounts & Passwords > App & Website Passwords.

Many of iOS 11’s built-in apps receive significant changes as well:

  • Camera: New file formats will make your videos and photos take up less space. There are a few new filters, and Camera can finally scan QR codes, which simplify loading Web sites, getting contact info, and connecting to Wi-Fi networks.
  • Photos: You can now edit the video in a Live Photo and apply looping, bouncing, and long exposure effects. Photos can at long last play animated GIFs and has a new Animated smart album to hold them.
  • Files: This major new app replaces the iCloud Drive app. Look in Files for access not just to iCloud Drive, but also to files on your device and in other cloud sharing services like Dropbox and Google Drive.
  • Messages: A new app drawer at the bottom of the screen tries to entice you to use iMessage apps. Most are just stickers, but some are useful and Apple provides a new Apple Pay app here that lets you make person-to-person payments.

     
  • Maps: Apple has added indoor maps of some airports and malls to Maps. Maps also now provides lane guidance on more complicated roads.
  • Notes: The new Instant Notes feature make starting a note as simple as tapping the Lock screen of an iPad Pro with an Apple Pencil, or the optional Notes button in Control Center. A note can now look like lined paper or graph paper (tap the Share button, then tap Lines & Grids). You can also now scan a document. The idea is that you then sign it with the Apple Pencil and send it on its way. Notes can also now find text in Apple Pencil handwriting.

Take some time to explore—we’re liking these new features and we think you will too! It’s likely safe to upgrade to iOS 11 now, but check our upgrade advice first.

Twitter: iOS 11 brings with it a boatload of new features. Here’s our roundup of the best ones:

Facebook: We’re liking iOS 11 a lot, and we think you’ll want to try a bunch of these features too!

September 13, 2017
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September 13, 2017

Apple Introduces iPhone 8, iPhone X, Apple Watch Series 3, and Apple TV 4K

At its highly anticipated product announcement event at the new Steve Jobs Theater, Apple didn’t disappoint.

The big news was the revolutionary iPhone X, which eliminates the Home button and unlocks by recognizing your face. Apple also announced the evolutionary iPhone 8 and iPhone 8 Plus; a cellular-capable Apple Watch Series 3; and the Apple TV 4K, which supports 4K HDR video. The company said that iOS 11 and watchOS 4 would ship on September 19th, and later noted that macOS 10.13 High Sierra would arrive September 25th.

 

iPhone 8 and iPhone 8 Plus Add Wireless Charging

Rather than calling the new model the iPhone 7s, Apple jumped to the iPhone 8 name to acknowledge significant hardware changes, notably a mostly glass case designed to allow wireless charging. Otherwise, the iPhone 8 and iPhone 8 Plus largely follow in the footsteps of the iPhone 7 and 7 Plus, featuring the same 4.7-inch and 5.5-inch screens, respectively. They’re almost the same size as the previous models, varying only by fractions of a millimeter in different dimensions, and are water and dust resistant too.

Although the iPhone 8 models still sport a Lightning port (and come with a headphone jack adapter), you’ll charge them by setting them on a charging pad based on the Qi wireless charging standard (Qi is pronounced “chee”). Furniture retailer IKEA has even built such chargers into some of its tables. In 2018, Apple plans to release an AirPower charging mat that will charge an iPhone 8 or iPhone X, Apple Watch Series 3, and AirPods with a new charging case—all with no cables.

The iPhone 8 and 8 Plus screens now support Apple’s True Tone technology, which changes brightness and color based on the ambient light. Plus, their stereo speakers are 25% louder than in the iPhone 7 and have deeper bass.

Under the hood, the iPhone 8 models include a new A11 Bionic chip that Apple claims is the most powerful chip ever in a smartphone. The chip’s performance will particularly benefit games; apps that rely on machine learning; and apps using augmented reality, which can seamlessly place virtual objects in live video of the real world.

Although the basic rear-facing camera in the iPhone 8 is still 12 megapixels, it uses an all-new sensor that captures 83% more light and provides deeper pixels, a new color filter, and optical image stabilization, all while using less power. That adds up to pictures with better color saturation, a wider dynamic range, and lower noise.

Like the iPhone 7 Plus, the iPhone 8 Plus sports dual 12-megapixel rear-facing cameras, one with an ƒ/1.8 aperture and the other at ƒ/2.8. Those cameras have the same new sensor, and iPhone 8 Plus owners will be able to try a beta of Apple’s new Portrait Lighting feature, which lets you apply studio-quality lighting to your scene as you compose the shot. You can even change the lighting afterward.

Both iPhone models boast improved video capture as well, in part due to a new image signal processor that provides faster autofocus in low light conditions. You can now shoot 4K video at 24, 30, or 60 frames per second, up from just 24 fps in the iPhone 7. And, you can capture slo-mo video in 1080p resolution at 120 or 240 fps, whereas the iPhone 7 was limited to 120 fps.

The iPhone 8 costs $699 for a 64 GB model and $849 for a 256 GB model. Available colors are gold, silver, and space gray. Add $100 to either price for the iPhone 8 Plus. Apple will begin taking pre-orders on September 15th, with general availability a week later.

If those prices are a bit steep for you, Apple continues to sell the iPhone 7 and 7 Plus, the iPhone 6s and 6s Plus, and the iPhone SE starting at $349.

 

iPhone X Introduces Face ID and Super Retina Display

The iPhone 8 may be a small step up from the iPhone 7, but the new iPhone X is a giant leap into the future, setting the standard for the smartphone of tomorrow. Pronounced “iPhone Ten,” Apple’s new flagship iPhone boasts a stunning, edge-to-edge screen that fills almost the entire front face and eliminates the Home button. It shares the iPhone 8’s glass back and support for wireless charging.

Although the iPhone X’s 5.8-inch screen is physically larger than the iPhone 8 Plus’s 5.5-inch screen, losing the bezel means that the iPhone X is just a few millimeters larger than the iPhone 8 and just a bit heavier. The extra size must have given Apple more room for the battery, since the iPhone X is supposed to last 2 hours longer than the iPhone 7 or 8.

You’ll see more on the iPhone X’s OLED display, which Apple dubbed “Super Retina,” since it has more pixels—2436-by-1125 at 458 pixels per inch—than any previous iPhone. In comparison, the iPhone 8 Plus is only 1920-by-1080 at 401 ppi.

With no Home button, you’ll interact with the iPhone X in different ways. You can wake an iPhone X with the Raise to Wake setting or by tapping on its screen. You invoke Siri with “Hey, Siri” or by pressing the new side button. To unlock the iPhone X, you swipe up from the bottom of the screen while looking at the iPhone X, and it uses Apple’s new Face ID technology to recognize your face, much like Touch ID did with your fingerprint in the past. Swiping up from the bottom of the iPhone X screen works across the system for jumping back to the Home screen or (if you pause briefly) opening the app switcher.

Face ID seems like magic, but it relies on the TrueDepth front-facing camera system—that notch on the top of the screen—which includes a 7-megapixel camera, infrared camera, flood illuminator, dot projector, and more. Face ID can recognize your face even in the dark, and it continually adapts to your changing look, so it can handle glasses, hats, beards, and more, all without being fooled by a photo of your face.

Like the iPhone 8 Plus, the iPhone X sports a pair of rear-facing cameras, but with slightly different specs. One has an ƒ/1.8 aperture, but the other is ƒ/2.4, as opposed to f/2.8 on the iPhone 8 Plus, and lets in 36 percent more light. The iPhone X also offers dual optical stabilization (on both lenses) for better low-light photos and videos.

All this technology doesn’t come cheap—a 64 GB model costs $999, and a 256 GB model is $1149. You can choose between silver and space gray. Regardless, you’ll have to wait a bit longer for the iPhone X because Apple plans to start taking orders on October 27th, with general availability on November 3rd.

 

Apple Watch Series 3 Adds Cellular

The original Apple Watch couldn’t do much more than tell time when separated from its companion iPhone. The Apple Watch Series 2 gained a GPS to track your location on its own when you were running or biking. But now the Apple Watch Series 3 includes a cellular chip that allows it to make phone calls, get messages, use Siri, stream tunes from Apple Music to AirPods, and more all while your iPhone sits safely at home. It uses the same phone number but will cost an extra $10 per month from your carrier.

To make untethered communication possible, Apple built the cellular antenna into the display and developed a special electronic SIM that’s about one-hundredth the size of an iPhone’s nano SIM. The Series 3 also boasts a faster processor that speeds up app performance and allows Siri to talk back you, along with a barometric altimeter to measure relative elevation.

Amazingly, the Series 3 case is the same size as the Series 2, although the back crystal is a hair thicker. Battery life in mixed use remains at up to 18 hours, though you’ll get only an hour of battery life when making phone calls.

The Apple Watch Series 3 has an aluminum body in three finishes: gold, silver, and space gray. For a different look (and potentially a lot more money), you can get Nike+ aluminum models, Hermès stainless steel models, and Apple Watch Edition ceramic models. Apple is also now offering a new Sport Loop band that’s meant to be light, stretchable, and breathable.

You can pick from two Series 3 models: one with just a GPS chip like the Series 2 for $329 and one with both GPS and cellular capabilities for $399. Pre-orders start September 15th, with general availability on September 22nd. Apple no longer sells the Series 2 but has dropped the price of a Series 1 to $249.

 

Apple TV Adds Support for 4K Video

Apple’s set-top box hasn’t seen many changes of late, which makes the new Apple TV 4K all the more welcome for video buffs. The new device now supports two key video technologies: 4K and HDR. 4K video provides about four times as many pixels as are in 1080p video, and HDR (High Dynamic Range) supports more colors. The result is video that looks fabulous, with more detail, deeper colors, and better contrast than ever before.

To see all that goodness, you’ll need a 4K TV that supports either the Dolby Vision or HDR10 standard—in other words, unless you’ve bought a TV in the last year or two, you’ll probably need a new one. Check the specs carefully!

The third part of the puzzle, after you have a 4K TV and an Apple TV 4K, is 4K HDR content. Apple is working with major movie studios to bring 4K HDR video content to iTunes at the same price as HD movies. You’ll even get an automatic upgrade to 4K HDR versions of iTunes HD movies you’ve purchased, when they become available. Netflix 4K HDR streaming is expected immediately, and Amazon Prime Video should offer 4K HDR video on the Apple TV later this year.

Dealing with all the 4K HDR video requires beefier hardware. The A10 Fusion chip doubles overall performance and quadruples the graphics processing speed over the fourth-generation Apple TV. The Apple TV 4K also sports faster and more modern networking connections: Gigabit Ethernet, simultaneous dual-band 802.11ac Wi-Fi, and Bluetooth 5.0.

A 32 GB model of the Apple TV 4K costs $179, and a 64 GB model is $199 (stick with the smaller model unless you play large Apple TV games). You can pre-order it on September 15, and it will be generally available a week later. The fourth-generation Apple TV remains on sale for $149. Although Apple said nothing about when tvOS 11 would be available, it seems likely to ship with iOS 11 and watchOS 4 on September 19th.

 

Whew! That’s a lot of new hardware from Apple in one day. If you’re considering buying an iPhone, Apple Watch, or Apple TV, you can now choose from new models with tempting features or time-tested older models at reduced prices. And if you’re confused by all the possibilities, feel free to contact us for advice!

Twitter: Apple has announced the new iPhone 8 and iPhone X, Apple Watch Series 3, and Apple TV 4K—check our blog for details!

Facebook: Wowza! Apple has dropped a boatload of great new products on us. Here’s our take:

September 13, 2017
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Cloud computing
September 11, 2017

Don’t Get Tripped Up by The Cloud’s Pitfalls  

Many businesses rely on cloud computing to support strategic innovation and cost-control requirements.

Cloud computing

But if you do, it’s essential that you find the right partner to walk you through the potential pitfalls.

I realize that cloud computing is all the rage in business today, with flexibility and scalability being two of the most-touted benefits. However, keep in mind that there are significant challenges when implementing a successful cloud-based strategy, and the learning curve can be quite steep.

If you find yourself working with an organization that doesn’t have your best interests in mind, you may find your costs increasing without the benefits you expected. (And, by this time, you’ve already signed that long-term subscription agreement.)

The answer?  Avoid these pitfalls by working with a reputable managed services provider like {company} and follow my tips below.

Do Your Homework.

Running your business from the cloud is much different than using traditional on premise solutions. Don’t make the move to the cloud without advice from an expert who knows how your business will be affected.

Cloud-based computing is fundamentally different in terms of cost planning, reporting, asset utilization and more. Understanding how these variables can impact your operations will help you make the right decisions.

Public vs. Private Cloud

Whether to build or buy is a perpetual IT question—And that question is especially important when you’re considering cloud computing options.

Private clouds offer a variety of benefits. However, for organizations just starting out, it can create unexpected headaches. Security can also be more challenging in a private cloud environment. During upgrades and times of low availability, this can be difficult, if not impossible.

Many find that sticking to a properly designed shared or public-hosting environment provides all the benefits without the heavy upfront costs and complexities of a private cloud. Compliance with healthcare and financial regulations can often be more effectively managed in a public cloud environment—especially when you’re working with a quality managed services provider who plans for governance needs and ensures you conform to new standards as they’re released.

Application Review

While cloud computing provides a myriad of benefits, there are latency challenges when using high-traffic applications. I always recommend that my clients assess their available bandwidth and speed when considering their cloud computing options. For instance, some applications require massive transfers of data, and in these cases, a hybrid cloud with local storage and remote backup may be the best solution.

When in doubt, document your business needs, and work with a trusted managed services provider to determine the best cloud configuration. They should be familiar with the intricacies and challenges surrounding cloud computing. Doing this can save you from a regrettable decision down the road (for example, deciding to use a public cloud and realizing that your applications run too slowly).  

Strategy vs. Tactics

Moving your IT environment to the cloud can be a strategic shift for your organization, supporting your functional business requirements and innovation for a more fluid workflow. I always recommend that my clients start with a full business analysis that involves short- and long-term cost structures.  If not, they could just shift from one problem to another.   

For example, applications should run cheaper and faster in the cloud, or at least provide additional functionality like remote access. Everything from the cost of servers and hosting, to the structure of licensing, can change with a cloud migration. So, it’s vital that you consider the total cost of ownership and your organization’s ongoing cash flow.

Asset Portability

The level of effort required to successfully move your digital assets should also be considered. Factors to keep in mind include whether contingency plans are in place in the event of a needed move, and the ability of SOA (Service-Oriented Architecture) to provide the necessary building blocks for delivery of services.

A deep understanding of the architecture around your cloud environment will provide clarity into how various segments, or modules, can be separated from others without harming the integrity of the entire solution.  This is especially important when contracts end, or you form new partnerships, to ensure you’ll have uninterrupted service.

My Recommendation? —Don’t Do This on Your Own.

Finding the right cloud computing partner can make all the difference.  And most businesses need the advice of a Managed Service Provider with an up-to-date and in-depth knowledge of cloud computing.

Contact the IT security and architecture professionals at {company} at {phone} or {email} for a free initial consultation to discuss how cloud-based computing can support your long-term business goals.    

September 11, 2017
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tech-support-scam-example
September 1, 2017

PSA: Beware Tech Support Scams!

Apple does a great job with Macs, iPhones, and iPads, but stuff goes wrong all the time—as professional providers of technical support we know that better than anyone. So we’re really cheesed off by tech support scams that try to defraud unsuspecting users in the name of fixing problems that don’t exist. Here’s how to protect yourself.

How Tech Support Scams Work

Tech support scams start by trying to get you on the phone. You might see an alarming pop-up message informing you of some problem and giving a number to call for help, end up on a Web site that offers a free “security scan” that will pretend to find problems and urge you to call, or even receive a direct cold call from someone claiming to be from Apple, Google, or Microsoft.

Once you’re on the phone, the scammers’ goal is to convince you to pay them to solve your “problem.” They do this by throwing around technical terms and having you look at low-level files that, they’ll say, show evidence of issues like malware infection or file corruption. They may even ask for remote access to your Mac using legitimate software like TeamViewer and use it to show you log messages that look like concerning errors.

If you fall for this tech talk, the scammers close in for the kill. They may ask for your credit card number to pay for the “services” they’ve rendered, enroll you in a fake maintenance or warranty program, sell you software that is normally available as a free download, or install malware that will give them continued access to your computer. Not good.

How to Protect Yourself from Tech Support Scams

Luckily, it’s easy to ensure that you don’t get scammed.

  • Never call a phone number that appears in a pop-up dialog, no matter what it says. Legitimate messages will never ask you to do that.
  • If you get an unexpected call from someone you don’t know claiming to be tech support, hang up immediately. Don’t be fooled by caller ID, since it can be spoofed to look like the call is coming from a legitimate company, like Apple.
  • Don’t give your passwords to anyone who contacts you on the phone, and never allow anyone you haven’t met in person (and trust!) to control your Mac remotely.

Of course, the awkward part here is that, if we do tech support for you and particularly if we’re using Watchman Monitoring to provide proactive notification of problems, we may need to call you and even ask for remote control of your Mac. We will always identify ourselves clearly, and if you’re at all concerned, you can call us back at a contact number you already have or ask us for some piece of information no scammer could know.

How to Recover from Being Scammed

First, we’re here to help for real, so please feel free to contact us for assistance. That said, there are three main things to focus on:

  • Change any passwords that you shared. Plus, if you use the same passwords on any Web sites, change those passwords too. (And start using a password manager like 1Password or LastPass so every site can have its own secure password without you having to remember and type them.)
  • If you have legitimate anti-malware software, run it to make sure the scammer didn’t install anything evil on your Mac. If you don’t have up-to-date anti-malware software, contact us to see what we recommend.
  • If you paid for any bogus services, call your credit card company and reverse the charges. You can also report the incident to the U.S. Federal Trade Commission at ftc.gov/complaint.

Finally, beware of the “refund scam.” Several months after you’ve been scammed, you might get a call asking if you were satisfied with the service and offering a refund if you weren’t happy, or saying that the company is filing for bankruptcy and providing refunds. Either way, the scammer will then ask for your bank account or credit card number to process the refund, but instead of depositing money, will extract more. If you get a call like this, hang up immediately.

Twitter: Never call a phone number in a pop-up message on your Mac! Here’s why that’s dangerous:

Facebook: Never call a phone number in a pop-up message on your Mac or let an unknown tech support person talk you into giving them your credit card details!

September 1, 2017
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DD-folder-syncing-iCloud-prefs
September 1, 2017

Understanding Desktop and Documents Folder Syncing

Wouldn’t it be nice to be able to edit the same files on your iMac and your MacBook without copying them back and forth manually or using a service like Dropbox or Google Drive? That has been possible in Apple’s iCloud Drive for some time, but it was clumsy to store files in iCloud Drive instead of in your Documents folder or on your Desktop.

Starting in macOS 10.12 Sierra, Apple added Desktop and Documents folder syncing, which works with iCloud Drive to give you unified Desktop and Documents folders across all your Macs. Plus, you can access their contents on your iPhone or iPad using the iCloud Drive app, or, in the upcoming iOS 11, the Files app. It’s easy to enable this feature, but it’s good to know what to expect before you turn it on.

Think about how much space you’ll need on iCloud Drive—add up the size of those folders on each Mac you want to sync. (If you have any Parallels Desktop or VMware Fusion virtual machines, or any other huge files in your Documents folder, move them to another location because they’ll consume a ton of space.) If the total size is larger than the 5 GB of free space Apple gives all iCloud users, you’ll need to pay for more space: 50 GB ($0.99 per month), 200 GB ($2.99), or 2 TB ($9.99) Apple has announced that a Family Sharing iCloud Drive plan will be available later this year.

Once you’re ready, navigate to System Preferences > iCloud > iCloud Drive > Options and select Desktop & Documents Folders. Make sure Optimize Mac Storage at the bottom of the dialog is not selected.

When you do this, Sierra moves your Desktop and Documents folders from your home folder to iCloud Drive, which could be disconcerting. They’re still accessible from a Finder window’s sidebar, from the Finder’s Go menu, and within iCloud Drive itself. It may take some time for iCloud to slurp up all your data, so be patient.

For your other Macs, make sure they’re signed in to the same iCloud account, and repeat these steps. You’ll find each Mac’s files in sub-folders named along the lines of Desktop – name-of-Mac. You can manually move the contents of those sub-folders into the main Desktop and Documents folders if you wish, or keep them separate.

From then on, when you create, edit, or delete a file on the Desktop or in the Documents folder on any of your Macs, macOS syncs that change up to iCloud and then down to all your other Macs. It’s reasonably quick, depending on the speed of your Internet connection, but avoid working on the same file on different Macs without letting syncing complete first, or you could end up with conflicted copies. If you’re offline, you can work as normal, but your changes won’t sync until your Mac reconnects to the Internet.

On older Macs or those that don’t have Desktop & Documents folder syncing enabled, you can work with the contents of your synced Desktop and Documents folders directly in iCloud Drive—choose Go > iCloud Drive in the Finder to access them.

Now, about that Optimize Mac Storage checkbox. When it’s selected, if your Mac’s drive runs low on space, macOS may delete old, large files from the local drive to free up more space. The files remain in iCloud Drive, and you can click a cloud button next to their names in the Finder to download them.

The main thing to keep in mind with files stored only iCloud Drive is that backup apps other than Time Machine likely won’t be able to back them up to a local hard disk. Time Machine downloads such files before backing them up if there’s space, but if your drive is completely full, you could end up with the iCloud Drive version of a file being the only extant copy. As a result, we don’t recommend selecting Optimize Mac Storage on your primary Mac, though it’s fine on a secondary MacBook with minimal storage.

Finally, if you turn this feature off, macOS creates new local Desktop and Documents folders in your home folder, but it doesn’t populate them with content from the previously shared folders in iCloud Drive. You will probably want to move (hold down Command while dragging) the files from the iCloud Drive folders to the local Desktop and Documents folders to make your Mac work the way it did before you enabled this feature.

Desktop and Documents folder syncing is designed to simplify the experience of using multiple Macs (and iOS devices!), but if you’re accustomed to each of your Macs containing different files, give yourself some time to get comfortable with this new way of storing your documents.

Twitter: Desktop and Documents folder syncing can simplify getting at your files from multiple Macs, but beware its quirks!

Facebook: You can use Desktop and Documents folder syncing via iCloud Drive to create unified Desktop and Documents folders across all your Macs, and even access those folders from your iOS devices. Here’s what you should know before turning on this feature.

September 1, 2017
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