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CreativeTechs QuickTips #30 Week of March 7, 2005

Tip One: Best sub-$1000 Color Printer: Epson Stylus 2200.

"What color printer should I buy?"

We get that question a lot. It is not as easy a question as it might appear. However today we're going to take a stand:

If you want to spend under $1000 on a color printer, CreativeTechs recommends the Epson Stylus 2200 ($699).

Photographers: We've had great results recommending this printer to photographers. The Epson Stylus 2200 produces great color photos from Photoshop using just the included drivers and profiles. With additional calibration work this printer has the ability to produce fantastic, accurate color prints.

Print designers: Make sure to purchase the Epson StylusRIP Professional 2.0 ($200 from Epson). RIP software is a must for designers working with a Postscript workflow. This is especially true for QuarkXPress or Freehand users. Recently, getting good RIP software has been the most problematic part of choosing inexpensive color printers. Based on our experience with the latest Epson StylusRIP, we're quite comfortable recommending this combination to print designers.

If you are picky about color: Plan on adding some color profiling and consulting to your purchase. At the very least you will likely want a custom printer profile. Depending on your particular environment some consulting and training may be needed to help you produce the color accuracy you require (see tip two below).

[Source: CreativeTechs has been recommending the Epson Stylus 2200 to photographers for some time. It was consultant Eric Williams's brief hands-on review of the new Epson StylusRIP that solidifies our recommendation for print designers.]

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Tip Two: CHROMiX: $99 Custom Printer Profiles.

If accurate color printing is critical to your business, you should be aware of a local resource for custom printer profiles. CHROMiX offers an online profiling service called ColorValet. Download a special color target from their website. Follow the simple instructions and print that target image on your printer. Mail or courier the printed target to them. In a couple days they email you a custom color profile for your printer.

For studios with more demanding needs, or for designers who are not really ready to tackle their own color management, CHROMiX provides excellent color consulting, calibration, and training.

http://www.chromix.com

At CreativeTechs we comfortably recommend CHROMiX when our clients' needs exceed our own color management expertise. And we've used their $99 printer profile service for years.

[Source: Several of our recent client referrals to CHROMiX have reported great results. If you do hire them, please mention that CreativeTechs sent you.]

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QuickTips is a free weekly e-newsletter from CreativeTechs, Inc. Each week we publish a fresh mix of left-brain and right-brain tips based on our real world experience supporting hundreds of creative teams in the greater Seattle area. For a complete archive of previous tips, visit www.creativetechs.com/tips

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