Tech
Tip: Grow
your Studio with Google Webmaster Tools.

If
you want to attract visitors to your studio's website (or if you
design websites for clients) you really must understand and use
Google's collection of Webmaster Tools. This free service from Google
provides you with detailed reports about your website's visibility
on Google, as well as giving you valuable ways to control how your
website appears in search results.
Link:
Google Webmaster
Tools
In
the full version of this tip we'll dig into this powerful resource
that is key to harnessing Google as a marketing vehicle for your
creative studio. As part of that discussion, we'll show how you
can answer the following questions:
#1:
When was the last time Google indexed your website?
#2:
Are there any bad links or missing pages on your site?
#3:
Does your website's content reflect your brand and target market?
#4:
Who is linking to your website?
#5:
How can you make your Flash-based site more findable?
#6:
Can you stop Google from indexing photos in your portfolio?
#7:
How do you remove something from Google's search results?
Full
Tip: Grow your Studio with Google Webmaster Tools.
Source:
This tip inspired by Craig Swanson's upcoming June 25th
workshop Google
for Graphic Designers. In this 90-minute workshop we'll
dig into how you can build your websites for maximum exposure in
today's search engines. With a special look into Google's Webmaster
and Analytics tools for understanding and improving how potential
customers can find your website when they need it. This is the 2nd
of our 3-part workshop series on online marketing techniques. (See
workshop list below)
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