Read Seth Godin's Free eBook about Blogs.
About a year ago Seth Godin published Who's There? -- a free ebook about the evolving art of marketing with blogs. (This was a follow-up to his previous ebook Knock Knock which discussed how to make websites do their job better.)
This 45-page PDF is a quick read:
Seth's book provides a good introduction into the world of using blogging as an effective marketing tool.
Seth Godin writes that there are 3 types of blogs:
Cat Blogs: Blogs for and by and about the person blogging.
Boss Blogs: Blogs for business/project communication purposes within a
defined group of people.
Viral Blogs: Blogs whose goal is to spread ideas and build an audience.
Source: Curious how a blog might fit into your studio's marketing efforts? CreativeTechs' Craig Swanson is giving a free talk at Seattle's School of Visual Concepts: Blog Your Portfolio - Tuesday, September 19th 6:30 p.m. to 8:00 p.m. Register now to hold your spot!